Subscribe to Entrepreneur for $5
Subscribe

Are You Game?

Gaming racks up points as the work model of the future.

By
This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Some government agencies and companies are kicking around the idea of turning the desktop into a game where employees interact in a game format all day. "There's a lot of interest in and work being one and the same," says Ben Sawyer, co-director of The Serious Game Initiative, an organization that studies how electronic games can be used at work.

The graphical user interface-as-game idea appeals to the military, which has a young, mostly male work force. is considering incorporating into its development process, and is interested in virtual work-related issues. "People are starting to understand that [ is] not divorced from work," says Chuck Hamilton, who manages learning strategy at IBM 's Innovation Center.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks