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Gourmet Bubbly

. . . and we're not talking champagne.

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This story appears in the September 1999 issue of Entrepreneur. Subscribe »

Today, soda has done anything but fizzle out--especially with an emerging trend captivating the carbonated beverage consumer known as the "micro-soda."

Sub-category creator Urban Juice & Soda Co. in Vancouver, British Columbia, for one, distributes a motley line of taste-bud-tickling, sticky-sweet bottles of pop called Jones Soda. These microbrewed beverages, distributed in the United States and Canada at premium prices (as high as $1.59 per bottle, as opposed to the average soda price of $1) captivate consumers with their retro long-neck glass bottles and intriguing labels, as well as their neon rainbow of flavors, including Blue Bubble Gum and Green Apple.

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