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Luxury Goods Shine Online

As shoppers get bolder, it's the perfect time to sell the finer things online.

This story appears in the August 2007 issue of Entrepreneur. Subscribe »

From diamonds and designer jewelry to high-end shoes and handbags, luxe goods are flying off virtual shelves. According to an April 2006 report from eMarketer, jewelry and luxury goods made up 7.5 percent of total online sales in 2005, a figure expected to nearly double to 14.1 percent by 2010.

Why are luxury goods so popular? "There are enough seasoned online buyers who have had good experiences purchasing basic items such as books and DVDs online," says Jeffrey Grau, senior analyst at eMarketer, "so they have the confidence to take it to the next level and [make] a more complex, more sophisticated, expensive purchase."

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