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Searchandising: The Solution in Sales

Show shoppers what they're missing in your search results.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

A website's search function isn't just for finding specific products anymore. A growing number of e-tailers are using it for "searchandising," a hybrid of search and merchandising that lets them tailor results to cross-sell and upsell merchandise based on specific keywords input by customers.

Matt Roche, CEO of software provider Offermatica, reportedly coined the term. "It's no secret that search and online merchandising have a magnetic attraction," says John Lovett, an e-commerce research analyst for Aberdeen Group, a Harte-Hanks company. "These applications morphed into the e-commerce lexicon as searchandising, enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns."

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