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Searchandising: The Solution in Sales

Show shoppers what they're missing in your search results.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

A website's search function isn't just for finding specific products anymore. A growing number of e-tailers are using it for "searchandising," a hybrid of search and merchandising that lets them tailor results to cross-sell and upsell merchandise based on specific keywords input by customers.

Matt Roche, CEO of software provider Offermatica, reportedly coined the term. "It's no secret that e-commerce search and online merchandising have a magnetic attraction," says John Lovett, an e-commerce research analyst for Aberdeen Group, a Harte-Hanks company. "These applications morphed into the e-commerce lexicon as searchandising, enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns."

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