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Creative Snacking

Yummy peanut butter cafes are the best thing since sliced bread.

This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Joe Moffatt's favorite sandwich is The Hotshot: sun-dried tomato , jalapeños, potato chips, cheddar, bacon and mayonnaise. The Hotshot, of course, is his own invention. And the place where he eats it is his own, too: a P.B. Loco cafe.

In February, Moffatt, 29, and his wife, Hollie, 30, opened their P.B. Loco franchise in Tupelo, . "People think you're crazy for opening a store for just peanut butter," says Moffatt. But he was sold on the unique concept and thought others would be, too. He was right--he projects first-year sales of about $275,000.

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