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One Stop Shops

Coverage you can bank on?

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

It used to be so simple: You used your bank for checking and savings accounts and loans, and you bought insurance from an insurance agent or company. But things are changing. If it doesn't already, chances are your bank will soon be selling insurance. And what's more, your insurer may be offering banking products.

As the lines that once divided financial services providers blur and even disappear, the concept of one-stop shopping may sound extremely appealing. But don't let convenience replace sound decision-making.

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