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Learning Curve

One university's popular franchise program takes its own advice.

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

After five years of teaching prospective franchisees how to succeed in the real world of franchising, The Franchise Center at the University of Texas at El Paso (UTEP) is practicing what it preaches. According to the center's executive director Carolyn Gough, UTEP is now "franchising The Franchise Center," as well as maintaining its original program.

The center was initially designed for people in the El Paso area who were looking for ways to start their own businesses. But an overwhelming response has kicked this unique outreach program into high gear, and The Franchise Center is looking to expand into universities worldwide. For $10,000, universities can set up franchise centers on their own campuses. UTEP will provide schools with literature, software and business plans, as well as teach personnel how to get sponsors and volunteers. "We've already established a center at the University of Jyväskylä in Finland," Gough says.

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