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Home Cooking

Customers will take this pizza and shove it . . .in their ovens.

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This story appears in the September 1999 issue of Entrepreneur. Subscribe »

In writing the history of commerce, it will be noted that pizza and franchising were united with an enthusiasm equal to that displayed by the father of the bride--at a shotgun wedding. Consequently, the two concepts are inseparably joined and continue to spawn mutations that feed consumers' unquenchable desire for more dough.

Nowadays, the offspring of this union compete so aggressively for the pizza dollar that millions are spent just to convince Americans that one type of delivery box is better than the others. Discount pizza coupons flash through our hands and into the trash almost daily. In essence, reviewing the pizza industry is like watching the fat man at the egg-eating contest: Eventually, you have to ask "How could there be room for more?"

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