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Rookie Rules

Scoring a small distributor

This story appears in the September 1999 issue of Business Start-Ups magazine.

Steve Niewulis played in the minor leagues for the New York Yankees before injuries to his rotator cuff cut short his career. Not wanting to give up baseball, Niewulis, 32, decided to combine his baseball talents with a clever idea and create a business that's since taken him to the big leagues.

When he had played in an independent league in Florida, Niewulis noticed he and the other players had trouble keeping their hands dry while batting. That problem inspired his big idea: He attached a sweat-busting rosin bag to a wristband so a player could use it to dry off the bat handle between pitches.

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