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Thou Shalt Not. . .

You may not always obey the Ten Commandments, but you'd better follow these 3 cardinal laws of Web site design.

This story appears in the September 1999 issue of Business Start-Ups magazine.

In business today, image is everything. It not only sets your company apart from others, but also creates trust and establishes your brand. A Web site is no exception. Creating a poorly designed one is like using an inkjet printer to print out your company brochure. So if your site's traffic has recently slowed to a crawl, perhaps the problem is as basic as forgetting why you have a Web site in the first place.

"[Different goals] can result in very different Web site designs," says Chuck Norris, manager of network development at INTERVU Inc., a streaming video/audio company in San Diego. For every great Web site, there are thousands more that bomb at the starting gate. "Righting" the wave is easy and can make the difference between profit or loss. If you fear your Web site might be missing the mark, maybe it's because you're breaking one of the three commandments of Web site design.

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