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Keeping Your Cool

You're either cool or you're not. If you are, here's how to make the most of it.

This story appears in the September 1999 issue of Business Start-Ups magazine.

The trouble with selling things on the street, from bags or from the trunk of your car, is that when it rains, you get awfully wet.

But who cares? no longer needs an umbrella. Several years ago, he and his friends (Carl Brown, J. Alexander Martin and Keith Perrin) were on the avenues and in the alleys, selling clothing they designed to any New Yorker they could find. "It came out of necessity . . . to make everyday money," says John, now 29. "After awhile, we started liking what we were doing."

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