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Tubby Talk

It takes a child at heart to build a children's phenomenon.

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

It's when Kenn Viselman stops the interview to baby talk a puppy out of post-surgery whimpering that I realize he's really 60 percent child, 40 percent adult. With his childlike eyes, the bearer of nearly two decades of licensing and marketing experience embraced British producer and creator Anne Wood's kid-approved idea for Teletubbies, producing a preschool phenomenon spanning 30 countries. Now, adding to popular TV shows like PBS' Noddy, Viselman's 4-year-old Manhattan licensing and marketing firm, The itsy bitsy Entertainment Company will produce family feature films and primetime TV series, starting with the sought-after Eloise. Here, a peek inside the mind of a marketing master.

What makes Teletubbies great? Do they have staying power?

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