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They've Got Mail

Want to power up your marketing plan? It's cheaper than you think. Send your business to the next level (and save some trees) with an e-mail newsletter.

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This story appears in the October 1999 issue of Business Start-Ups magazine.

Are you ready to increase awareness of your business, enhance your company image and boost your sales--all without breaking the bank? Try adding an e-mail newsletter to your marketing mix.

An e-mail newsletter is a document you put together yourself and distribute via e-mail, usually free of charge. E-mail newsletters are either text-based (without art, photos or fonts) or HTML-based, which requires a more complex design process.

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