Subscribe to Entrepreneur for $5
Subscribe

Tuned In

Alpha moms know what's hot in parenting--and they could be your best marketers.

By
This story appears in the September 2007 issue of Entrepreneur. Subscribe »

Marketers and businesses have been courting a new breed of do-it-all moms. These "alpha moms" are the leaders of the pack, keeping up on the newest products and trends and passing the word on to their mommy peers. "Alpha moms are incredibly influential," says Isabel Kallman, CEO of Alpha Mom TV, a new cable TV channel that targets moms. She says if alpha moms believe in a new product, they'll become advocates in promoting it by word-of-mouth. That's why Nintendo tested out the Wii on alpha-mom focus groups months before its release.

Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40

Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.

Not ready for an annual subscription?
Get 3 months free with code ZENDESK

Presented by zendesk

Not ready for an annual subscription? Get 3 months free with code
 ZENDESK