All They Need
Blackberry users can't get enough of their games.
With a billion-dollar mobile game market and the growing number of BlackBerry addicts, game developers see opportunity in a new audience: 25- to 40-year-old business professionals. Increasingly consumer-friendly devices, such as the BlackBerry Pearl; targeted games like Monopoly, Poker and Sudoku; and partnerships with brands also pursuing the demographic help game-makers reach the business tool's typically higher-income users.
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