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So Long, Big Guys

A handbag designer boosts profits--and its image--by shunning mass retail distribution.

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This story appears in the September 2007 issue of Entrepreneur. Subscribe »

Growth doesn't always bring profits, as Todd and Jan Haedrich have learned. After several years of doubling sales, the co-founders of Frenchtown, New Jersey, handbag-maker My Flat in London have put the brakes on sales to pursue better profitability.

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