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Pay the Piper?

Paying bloggers to review your product could lead to fame--or shame.

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This story appears in the September 2007 issue of Entrepreneur. Subscribe »

A good review is gold. Unfortunately, getting a journalist to write about your product or service is not guaranteed. Wish it could be? Well, you can pay for reviews--not by journalists, but by bloggers. Proceed with caution, though: This emerging tactic has some tricky implications.

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