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Lead the Way

In the Information Age, customers want to hear you say more about your product and what it can do for them.

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This story appears in the September 2007 issue of Entrepreneur. Subscribe »

How will you find your next customer? "Warm" , speaking at seminars and hosting events are the three most effective lead-generation techniques, according to a report from info site RainToday.com (you can download the free executive summary here.)

 

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