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Send your sales force on its merry way without training and support, and you could be taking a hit in the revenue.

This story appears in the October 2007 issue of Entrepreneur. Subscribe »

"One of the biggest things companies do wrong is leave everything up to the salespeople and not set minimum standards of sales performance," says Chet Holmes, a sales consultant and author of The Ultimate Sales Machine. Instead, integrate these elements into your selling program for high-powered results:

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