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Bouncing Back

Eric Morgan, president of Morgan + Co., never thought his New Orleans-based media company would be unable to operate due to a catastrophe.

This story appears in the October 2007 issue of Entrepreneur. Subscribe »

Then Hurricane Katrina hit. Morgan's office was inaccessible for five weeks. Although insurance did not cover all his losses, it helped fund renting and equipping a temporary office as well as making payroll when revenue dried up as the city flooded, says Morgan, who expects sales of $11.5 million this year.


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