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Public Enemy?

How to go public and not get screwed

This story appears in the November 1999 issue of Business Start-Ups magazine.

The E*Trade ads remind us: Someone's going to win the Lottery. Just not you.

So what's your option? Well, did you hear about the start-up (eBay) that went public last year at $18, and despite 1998 net income of only $2.4 million, saw its share price soar 535 percent within weeks and its market capitalization eclipse $21 billion?

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