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This story appears in the October 2007 issue of Entrepreneur. Subscribe »

Selling decadence is the order of the day for Me! Bath, a Los Angeles-based bath product manufacturer that started in 2002. But it's not peddling just ordinary bath beads--founders Benjamin and Lisa Nisanoff sell indulgence with their Me! Bath Ice Cream and Me! Shower Sherbet. The husband-and-wife team has not only created cute product names, but also has developed distinct packaging shaped like scoops of ice cream. The company's signature product, Me! Bath Ice Cream, is flying off shelves.

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