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Keep Them Posted

When Kim Snider asks attendees of her educational seminars, "How many of you read my blog?" she estimates that 80 percent of the people in the room raise their hands. It wasn't always that way, though.

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This story appears in the October 2007 issue of Entrepreneur. Subscribe »

"[I started the blog] just to see what blogging is about," says Snider, the 44-year-old president of Kim Snider Financial Communications, which specializes in retirement planning and education. "It's important to keep the graduates of our program engaged with us. Blogging was a natural way to do that."

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