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French Twist

Take a bite out of the food market

This story appears in the November 1999 issue of Business Start-Ups magazine.

Like most college students, Candace Vanice loved french fries, but she worried about the fat content. Remembering how her mother would put an egg-white coating on bread to make it crispy, Vanice tried the same technique with french fries. After a series of experiments with seasonings, she hit upon a winning formula she thought tasted just as good as the french fries at McDonald's and other fast-food restaurants.

Vanice received her patent in 1994. In 1998, she sold $250,000 worth of 8th Wonder Fat Free Fries. This year, the 27-year-old entrepreneur's Kansas City, Missouri, company, Marvel LLC, expects $1 million in sales through major Midwestern supermarket chains such as Kroeger, HiVee and Albertson's.

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