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In the Mix

How to attract--and keep--a diverse management team.

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This story appears in the October 2007 issue of Entrepreneur. Subscribe »

When one of Mimi Almeida's managers, who is black, considered quitting so he could move to London, the president of San Francisco event planning firm R/A Performance Group decided to open an office in the United Kingdom and create the position of creative director just to keep him onboard. For Almeida, having women and minorities in managerial positions on her 22-person staff is important, she says, because it's critical for maintaining good relations with her diverse client base. "In San Francisco, becoming diverse isn't necessarily the challenge," says Almeida, 53, whose business development manager is a Filipino woman. "It's maintaining diversity."

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