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There's still room for success in the social networking scene.

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This story appears in the October 2007 issue of Entrepreneur. Subscribe »

Social networking is booming, and big contenders like MySpace and Facebook are racking up millions upon millions of users. But social networking startups can still make an impact without becoming web behemoths. For young companies, niche social networking is a wide-open field of opportunities. Web research firm eMarketer estimates U.S. advertisers will spend $900 million on social network advertising in 2007 and more than $2 billion in 2010. That's a healthy growth curve for potential revenue.

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