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Girl Power

Magalog fashioned for teen grrrls, dessert company takes the cake

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This story appears in the November 1999 issue of Business Start-Ups magazine.

Your old college roommate calls you up with a plan to start a business, so you up and quit your highly respected job, persuade your girlfriend you know what you're doing, pack all your belongings (including a futon) into your Nissan Sentra and drive 3,000 miles to meet up with him. Sounds kinda gutsy, doesn't it? That's exactly what Stuart MacFarlane, 31, did when his Harvard Business School roommate, Hunter Heaney, 30, called to pitch an idea for a teen-focused interactive magazine in which clothes and accessories could be ordered directly off the editorial pages.

"I knew it was fantastic idea," says MacFarlane. "And I realized good ideas don't come along every day."

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