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We answer your questions regarding no-fail direct mail

This story appears in the November 1999 issue of Business Start-Ups magazine.

Direct marketing is the workhorse of small businesses everywhere. So chances are, your own marketing plan will include sending some form of direct mail to prospects. But how much do you really know about the technical side of buying direct-mail lists? A well-qualified list is critical to the success of your campaign and can contribute several percentage points toward a positive response.

To make sure your next direct-marketing effort gets maximum results, here are answers to four of the questions most frequently asked about lists.

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