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Money from money: a look at a financial services fund

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This story appears in the November 1999 issue of Entrepreneur. Subscribe »

There's an old joke that goes like this: Ask a bank robber why he robs banks, and he'll tell you "Because that's where the money is." While that may be true, banks are no longer the only money game in town.

No doubt about it, banks are the first place most folks think of when naming environments where making money from money is job number one. But what about brokerage firms, insurance companies, real estate investment trusts (REITs), or any of a host of other financial services companies? If you're really into following the money trail, forget the old one-path-that-leads-to-one-door notion. Today, there are many roads leading to the moola. Picking the right ones is the trick.

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