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Season's Retailing

Want a festive way to sell your product? Give it a holiday theme.

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This story appears in the November 1999 issue of Entrepreneur. Subscribe »

Looking for that perfect holiday gift to add to your product line? How does a six-pack of Santa Sauce or Gefilte Fizz sound? These seasonal soda pop flavors have meant happy holidays for Providence, Rhode Island, OOP! Juice creators and husband-and-wife team David Riordan and Jennifer Neuguth, both 34.

The pair had already begun to sell novelty sodas at OOP!, their upscale craft gallery. Dissatisfied with the lines available, they thought of OOP! Juice while discussing business expansion opportunities. After unveiling the line at New York City's Fancy Food Show in 1997, Riordan and Neuguth realized they'd found a relatively untapped market in the beverage industry--gift beverages--and the orders have been rolling in ever since. The line has grown to eight standard flavors and 10 holiday flavors, including Turkey Slurpy (cranberry), Star Spangled Splash (watermelon) and Sweetheart Sizzle (raspberry).

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