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How to Give Holiday Handouts

Everyone wants freebies, but you have a business to run. Here's how to manage both.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

Sandy Corso's business, Peaceful Co., routinely weaves philanthropy into its day-to-day operations. An online retailer with headquarters in Madison, Connecticut, and about $1 million in sales last year, Peaceful Co. sells environmentally friendly products and donates part of its annual revenue to nonprofit environmental groups. But Corso, 41, says she regularly entertains other requests for donations. "We probably get more requests than most companies," Corso admits. With the business's philosophy displayed prominently on its website, solicitations for worthy causes ranging from school fundraisers to sponsorships pop up all year, but they are especially prominent during the holiday season.

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