My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Franchises

A Franchise Unique by Design

The latest twist in franchising brings together art, business and community spirit.
Magazine Contributor
2 min read

This story appears in the November 2007 issue of Entrepreneur. Subscribe »

As an artist, Petra Geiger is accustomed to making things by hand. She used to sell her self-designed handbags at local festivals and knows what it's like to be an emerging artist struggling to find affordable retail space. In October 2004, Geiger put her hands to work once again and introduced the city of Atlanta to her latest creation: Beehive Co-op. The retail space is home to 46 designers who rent out whatever meets their needs--a shelf, a table or a boutique. The designers individually sell their creations, ranging from paper to jewelery to cupcakes. Together, they provide a refreshing alternative to big-box stores with mass-produced goods. "The whole country is starting to look the same--the same stores, the same merchandise," says Geiger, 39. "So this really feels good. People are craving it."

The concept has taken off, winning public acclaim and bringing in sales of $180,000 last year with expected growth of 20 percent to 30 percent for 2007. Geiger started franchising in January and hopes to open two or three locations per year. She's looking for franchisees who can manage the co-op space, market the concept and connect with their communities and local designers. Says Geiger, "We're looking [for] a team of owners who really want to work and grow together."

More from Entrepreneur

Corene Summers helps clients advancing their health, careers and lives overall through reducing stress, tension and optimizing sleep.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur