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Diapers at the Disco

A place where kids and parents can have a good time? Nothing says fun better than disco dancin'.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

What: Disco dance parties for families with kids ages 6 months to 7 years

Who: Heather Murphy Monteith and Andy Blackman Hurwitz of Baby Loves Disco

Where: Philadelphia

When: Started in 2004

Startup Costs: $29,000

Heather Murphy Monteith, a modern dancer and mother of two children under age 7, was fed up with the gift shop trappings and ubiquitous junk food at traditional family destinations like the zoo. After throwing an at-home disco dance party for parents and their kids one Saturday afternoon, Murphy Monteith, 35, hosted the same event at a local nightclub--which she triple-cleaned before letting any tots loose inside. Music industry veteran Andy Blackman Hurwitz, 41, also a parent of two children under 7, approached Murphy Monteith at an early baby disco event and suggested they partner up to take the monthly Philadelphia parties to New York City. Obtaining startup capital from credit cards, the pair decided to give it a go.

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