Subscribe to Entrepreneur for $5
Subscribe

Knocking Down Cultural Barriers

Your international employees have common goals, but the cultural divide could foil them.

By
This story appears in the November 2007 issue of Entrepreneur. Subscribe »

The word "yes" is spoken. Heads nod. You think you're about to ink the deal, then silence. It turns out that "yes" really meant, "We hear you," not, "We agree." The problem could be a clash of cultures, whether you're working with a prospective client or supplier or, as Japanese giant Sony learned, even your own subsidiary.

 

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK