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The Big Score

Why pay big for consulting services when SCORE can help you for free?

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This story appears in the December 2007 issue of Start Up.

When newlyweds Jason and Crystal Melendez returned from their honeymoon inspired to start their own online wedding business, they didn't turn to a pricey consultant for help. Instead, they signed up for free counseling with their local SCORE chapter. "We were technical people, but [we] didn't know anything about profit analysis, marketing and promotions," says Jason, 31.

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