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Color Pays

Give your company's invoices an artsy touch and watch the money roll in.

This story appears in the December 2007 issue of Start Up.

It's amazing what a little color can do for your business. Just adding a border or a splash of blue to your invoices can help you see faster payment returns, says Patti Drinville, president of The PLD Group, which processes, prints and mails billing statements for small to midsize businesses. Drinville says the number-one complaint businesses receive about invoices and statements is that the customer doesn't understand what the document says, which results in people asking for clarification rather than sending in money. The PLD Group helps its clients design more effective invoices so they can spend less time fielding calls and more time conducting business. "We put psychology into it; we put color into it," Drinville says. "We do things that draw customers' eyes to what they owe."

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