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Know Thyself

People are quick to offer help, but sometimes the best advice comes from within.

This story appears in the December 2007 issue of Start Up.

Sarah invented a toy and wanted to sign a distribution deal with a national children's specialty store. Based on the advice of colleagues, she implemented two strategies to clinch the deal: She hired an agent to represent her product, and she developed an outstanding sales proposal, hoping to get it to the chain's national buyer. Neither method worked.

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