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It'll Cost Ya

Why giving something away for free isn't such a good idea.

This story appears in the December 2007 issue of Entrepreneur. Subscribe »

Recently, I asked a group of high-level managers what more we could do for our customers. Their idea was to offer a free this and a free that. Obviously, this prompted a long discussion about the word free. As you have probably experienced, one of the challenges inherent in today's web environment is that everyone expects things to be free. Why buy music, newspapers or an encyclopedia when you can get all that online for free?

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