Plant the green business seed early on and get it growing from the start.
Green is on everyone's brain these days, so why not build environmental policies into your company during the startup phase? "[The environment] is top of mind with customers," says Patrick Nye of the Bonneville Environmental Foundation, a nonprofit organization that sells carbon offsets. "A lot of folks who didn't know much about us a few years ago are becoming pretty [knowledgeable]. And they're making decisions about the companies they support based in part on how green that company is."
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