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Green Beginnings

Plant the green business seed early on and get it growing from the start.

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This story appears in the December 2007 issue of Entrepreneur. Subscribe »

Green is on everyone's brain these days, so why not build environmental policies into your company during the startup phase? "[The environment] is top of mind with customers," says Patrick Nye of the Bonneville Environmental Foundation, a nonprofit organization that sells carbon offsets. "A lot of folks who didn't know much about us a few years ago are becoming pretty [knowledgeable]. And they're making decisions about the companies they support based in part on how green that company is."

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