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The Come-Back Kit

Repeat customers are the heart of your business. Here's how to reel them in.

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This story appears in the December 2007 issue of Entrepreneur. Subscribe »

Getting your customers to come back for more and keeping them coming back is a frequently discussed topic in the marketing world. The most profitable businesses are built on this strategy, and I have a simple approach to this challenge that could change the way you look at customer loyalty.

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