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Ready to tackle an IPO? Here's what you'll need to make all the right moves and avoid the wrong ones.

This story appears in the December 2007 issue of Entrepreneur. Subscribe »

Last month, this column described the strategic and organizational hurdles a company must get over to consider an IPO. Now it's time to look at the process of running an IPO. Deciding to take a company public seems simple, but doing it is another matter. "It's an excruciating process, to say the least," says Joseph Visconti, founder and CEO of ValueRich, a magazine publisher and media company that started trading on the American Stock Exchange under the symbol IVA in August.

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