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Think Inside the Box

After Hurricane Katrina, everything became clear for this entrepreneur.

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This story appears in the December 2007 issue of Entrepreneur. Subscribe »

What:A juice box filled with 100 percent pure water

Who:Stacey Griffin of Esgee Enterprises LLC

Where:New Orleans

When:Started in 2006

Startup Costs:Approximately $55,000

When Hurricane Katrina hit New Orleans and destroyed Stacey Griffin's psychiatric facility, she refused to give up. While rebuilding her staff and clientele, Griffin, 39, came up with Plan B. In July 2006, inspired by her then 3-year-old daughter, who was always demanding juice boxes over water bottles, Griffin thought, "Why not put water into a juice box?"

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