Think Inside the Box
After Hurricane Katrina, everything became clear for this entrepreneur.
What:A juice box filled with 100 percent pure water
Who:Stacey Griffin of Esgee Enterprises LLC
When:Started in 2006
Startup Costs:Approximately $55,000
When Hurricane Katrina hit New Orleans and destroyed Stacey Griffin's psychiatric facility, she refused to give up. While rebuilding her staff and clientele, Griffin, 39, came up with Plan B. In July 2006, inspired by her then 3-year-old daughter, who was always demanding juice boxes over water bottles, Griffin thought, "Why not put water into a juice box?"