Their Own Beat
How do you run a business and a band? All it takes is a fresh approach.
Eric Royal Lybeck, a former smoker, once told his friend and 13-year band mate, Henry Rich, 27, that he was going on a smoke break to feed his "oral fixation." Rich thought it was an excellent name for a mint company--and Oral Fixation was born in 2003. While still playing in their band, Rich and Royal, the pair researched mint production and decided to sell high-end mints in fashionable tins to upscale outlets like The Ritz Carlton, W Hotels, specialty food stores and coffeehouses, as well as online at oralfix.com.
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