A Page Turner

Keep your trends hot and employees cool with these informative reads.
Magazine Contributor
1 min read

This story appears in the December 2007 issue of Entrepreneur. Subscribe »

  • Can a trend involving as little as 1 percent of the population generate a significant business opportunity? PR executive and political advisor Mark J. Penn thinks so. In Microtrends (Twelve, $25.99), Penn identifies 76 such miniwaves, explaining the forces behind them and the implications for entrepreneurs. For instance, there are about 11 million more American women seeking husbands than there are men available to marry. Penn says that means opportunity for industries such as home repair and investment management. Whatever industry you're in, these minitrends are sure to suggest possibility.
  • In From Difficult to Disturbed (Amacom, $22), psychologist Laurence Miller uses case studies to teach entrepreneurs how to handle employees with common disorders like passive-aggressive and avoidant personalities. The book explains the problems each disorder typically generates, the strengths each is likely to bring and how to communicate with people who display them.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur