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Simply Irresistible

Follow these advertising dos and don'ts to draw customers in.

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This story appears in the December 2007 issue of Entrepreneur. Subscribe »

When creating successful print and online advertising, less is definitely more. Too often, entrepreneurs stuff ads full of elements that can actually torpedo their chances of success. With virtually every advertising environment cluttered with ads all screaming for attention, today's cheek-by-jowl marketing environment mandates a clean, clear approach to content.

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