The Business of Golf
Tips on improving your business golf game.
Cesar Sosa often invites a client or prospect along when he plays his twice-weekly rounds of golf. Afterward, the entrepreneur asks his playing partners to join him at the clubhouse or a restaurant--and that's where the game of business golf really begins.
"Golf is primarily a tool to get people in a nonworking environment so you can speak a little more freely," says Sosa, 36, co-founder of PFITech, an IT staffing firm in Commerce, California. On and off the course, his goal is to get to know his clients and hopefully give them a reason to do business with his $5 million company.
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