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Easy Does It

As the number of two-income families and stressed-out singles multiplies, businesses that make life simpler are set to skyrocket.

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This story appears in the December 1999 issue of Entrepreneur. Subscribe »

The stronger the economy, the more powerful the word "convenience." In our best economy in more than two decades, Americans are working longer hours to enjoy prosperity's perks. As a result, there's a scarcity of time to shop, cook, pick up dry cleaning or get much-needed oil changes for our cars.

It's no wonder, then, that smart franchisors are jumping on society's obsession with convenience by offering critical services to busy career-builders, senior citizens and anyone else who gets by with a little help from their service providers.

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