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Can You Compute?

Service, sales, miscellaneous--if you haven't heard, the computer industry is pretty hot.

This story appears in the December 1999 issue of Entrepreneur. Subscribe »

For many of us, when the computer goes down, we're out of business. We're the ones you see standing in line at the service desk of your local "superstore," like wanton refugees, with CPUs cradled on our hips. At the end of the line, we expect to find a slack-jawed sales clerk with virtually no training who will eye us suspiciously when we explain that we've received the dreaded "illegal operation" message. Accordingly, help is usually days and many dollars away.

Here to add a personal touch in the sale and service of new and used computers is Computer Renaissance (CR), which, along with Play It Again Sports and Music Go Round, is one of the many franchise children of Gro Biz International Inc. With the recent appointment of successful franchisee Taylor Bond as president, the chain aims to become a service-oriented provider of computer solutions rather than just a reseller of used computer gear.

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