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Everyone's Doing It

I'm in business. You're in business. She's in business. He's in business . . .

This story appears in the January 2000 issue of Entrepreneur. Subscribe »

By now, nearly every American adult is aware of entrepreneurs' contribution to the economy--bottom lines and dot.coms are part of more and more people's vocabularies. But what you may not know is the tentacles of entrepreneurship stretch far beyond the typical realm of business, or even what we consider "standard society." Beyond our limited sphere, there exists an entire universe of entrepreneurs who couldn't care less about Wall Street or the Silicon Valley. Unfettered by the need to keep up with the Gateses, these entrepreneurial subcultures see business ownership as a way of preserving a cherished lifestyle, of slowing down in a fast-paced society.

Whether nuns or modern hippies, these business owners prove entrepreneurs come in all shapes and sizes, all rhymes and reasons. It's clear entrepreneurship isn't just in the malls of America. It's everywhere.

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