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Hidden Resources

Think nonprofits have no money to spare for your company? Stop ignoring this $621 billion market.

This story appears in the January 2000 issue of Entrepreneur. Subscribe »

Does it seem like every time you turn around, a charitable organization is hitting you up for a contribution? You've probably bought products, sponsored events and written checks--but have you considered that these nonprofit groups might be potential customers?

If you think "nonprofit" means "no money," think again. With more than 1 million nonprofit institutions in the United States--schools, hospitals, human services agencies, arts and cultural organizations, religious groups, and more--employing nearly 15.1 million people and generating revenues in excess of $621 billion, this is a market worth a good, hard look.

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